CRAB DAD CJ

During the summer of 2026, I partnered with CJ Canby, owner of the FV Miss Paula, to develop custom merchandise aligned with his brand identity. Following an initial consultation, I explored multiple concepts through thumbnails and process studies before refining three core designs and adapting them to complement specific shirt colors.

The project was developed primarily in Adobe Illustrator and Photoshop, with a focus on cohesive, versatile designs across multiple merchandise applications.

You can explore the merchandise site here and visit the FV Miss Paula’s social media pages here.